LICENSING NEWS

Harry Potter beating Fortnite to take top spot on Christmas lists

Published on: 10th December 2018

With less than three weeks to go until Christmas, gifts and gadgets high-street retailer Hawkin’s Bazaar reveals the gifts most searched for online.

This year, Harry Potter gifts are on top, staying ahead of Fortnite which comes in third. Drones, Retro Consoles, and Stocking Fillers completed the top 5.

Hawkin’s Bazaar analysed search queries on its website, Hawkin.com, to find the product categories consumers are searching for the most this Christmas. Fortnite may have become a global phenomenon online, but it’s still not able to take the Christmas gift crown from the Wizarding World – at least for now.

Analysing UK-wide Google Search trends, Hawkin’s Bazaar also found the UK’s most festive cities – according to the proportion of total Google searches that were specifically about Christmas and Christmas shopping.

Swindon came out on top as the UK’s most Christmassy city, closely followed by Hull, Derby, Liverpool and Cardiff.

David Mordecai, CEO of Hawkin’s Bazaar, commented: “While the popularity of Fortnite shows no signs of stopping, kids and parents alike are still coming back to their old favourites. Even 21 years later, Harry Potter is still topping Christmas lists. It’s certainly set to be another magical Christmas for Potter fans of all ages.”

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