LICENSING NEWS

Hasbro and Epic Games partner on Fortnite Nerf and Monopoly

Published on: 11th September 2018

The Monopoly: Fortnite Edition game will debut at most major retailers in the US and the UK this autumn.

Hasbro has announced a partnership with Epic Games to introduce a range of Fortnite inspired play experiences, including a line of officially licensed Nerf Fortnite blasters, and a Monopoly: Fortnite Edition Game, in a deal brokered by IMG.

The Nerf Fortnite blasters will immerse fans into the player-versus-player action of the game, letting them play out the Battle Royale in real world settings with blasters and accessories that emulate the onscreen battles Fortnite is known for, while Monopoly Fortnite will bring a battle building twist to the iconic game.

The Monopoly: Fortnite Edition game will debut at most major retailers in the US and the UK this autumn, with additional markets to follow in 2019. The battle continues to build with a line up of additional licensed games, role-play and Nerf Fortnite blasters and accessories debuting in 2019.

Jonathan Berkowitz, president, Hasbro Brands, commented: “Fortnite has quickly become a cultural phenomenon with legions of players worldwide, many of whom are already searching for Nerf blasters to host their own Fortnite battles. Through our collaboration with Epic Games, fans will now have the ability to experience the Battle Royale in all new ways, whether it’s the active and adventurous fun of a Nerf Fortnite blaster battle, or the exciting strategising of playing Monopoly Fortnite with friends.”

Epic Games co-founder Mark Rein added: “Hasbro is well-known for bringing iconic brands to life, and we’re honoured to collaborate on an awesome lineup that delivers on the fun of Fornite. Nerf blasters are truly the best way to reenact Fortnite battles outside of the game; we can’t wait to see our fans create Fortnite stories all of their own with the iconic accessories seen in the game, or by bringing the battle off-screen with Monopoly.”

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