Included in the new product offering is the Nerf Modulus Mediator, which comes in three customisable parts.

The Nerf Modulus Mediator and Firepower Upgrade Kit features pump-action, clip-fed blasting. It comes with a six dart clip that loads into the side of the blaster; kids simply pump the handle to prime the blaster, then pull the trigger to fire a dart.

The Mediator core, stock, and barrel can be used to create the Mediator XL. Hidden inside the stock is a double-barrel blaster, which fires one dart at a time with hammer-acting blasting. The stock has storage for darts, a clip to attach it to belts, and comes with four Modulus Elite darts.

With the My Little Pony Glitter and Glow Princess Celestia, kids can create movie-inspired adventures at home. When they press her sun-shaped mark kids can watch her lights twinkle and change colours.

The new game Birthday Blow Out challenges players to blow out the candles as fast as they can, taking turns trying to blow out all five candles before the music stops. If a player blows them all out successfully, they’ll move on to the next level. The player who blows out the most candles wins.

The Play-Doh Cranky the Octopus allows kids to enjoy sea-themed play; simply equip him with some Play-Doh and turn the crank to grow long legs. Kids can also open the clamshell and treasure chests to reveal moulds that can make pearl rings and gold doubloons.

Baby Alive Sweet Spoonfuls provides kids with a fresh way to nurture and play. When it’s time to eat, kids can add the food packet and water into the blender, then turn the handle to mix together their baby’s meal. After feeding, kids can give their baby a bottle – when baby “poops” it’s time for a nappy change.

Finally, family game Pay Day challenges players to manage their money wisely. By earning cash, finding bargains, and selling items for a profit, players compete to earn the most cash in order to win the game.