Hasbro announces new line of Transformers collectibles

Published on: 24th October 2018

BotBots are mischievous robots who came to life from everyday objects inside a shopping mall.

This rare type of Transformers robot is tiny, mischievous and great at hiding.

The theme of the BotBots is that not long ago and somewhere close by, a glowing mist filled with Transformers energy called Energon came down from the sky and covered a shopping mall. The things inside came to life as little Transformers robots. These bots can hide in plain sight as everyday objects, meaning no one knows what’s a bot and what’s not.

When the Energon hit the objects inside, it made the BotBots “More Than Meets the Eye”. Candy, sports equipment, electronics, school supplies, and other things came to life as little Transformers robots.

Each BotBots character belongs to a themed team based on what kind of store they belong in.

There are 61 unique 1-inch characters to collect in the first series of BotBots, each with their own individual personality. Like all Transformers, the characters change from an ordinary object into a little robot in just 3-5 easy steps.

The BotBots all belong to different tribes, inspired by product types you might find in a shopping mall, including the Sugar Shocks (sweet treats), the Backpack Bunch (school equipment), the Toilet Troop (bathroom items), the Techie Team (electronic gadgets), the Greaser Gang (fast food), the Shed Heads (gardening gear) and the Jock Squad (sporting goods).

BotBots will launch at retail in the UK in December, and there will be an exclusive first look at Comic Con in London on Sunday.


Friday Blog

Money’s too tight to mention … it’s the Friday Blog!

TV coverage continues to showcase toys in run-up to Christmas

Panini Premier League Official Sticker Collection 2024 hits retail

Lois Stewart joins the Plus-Plus team

Xplore Distribution welcomes Kevin Griffiths

Lego Fortnite is now live

Toikido and Moonbug reveal new pre-school IP, PeaKeeBoo

Exclusive: Nuremberg Toy Fair all set for 2024

Funrise appoints James Xuereb as European account manager for e-Commerce

Board Game Club’s festive special draws biggest crowd of the year