Hasbro will showcase its Transformers brand and its premier partner brands Star Wars and Marvel.

Fans of all ages can view products and enjoy giveaways, photo opps and more at the Hasbro Stand #N900.

Attendees can also join Hasbro at two panels to hear updates from the marketing & design teams.

On Sunday 28th October from 1-2:30pm at the Centre Stage, the Marvel and Star Wars brand teams will discuss developments involving its popular Marvel Legends, Star Wars: The Black Series, and Star Wars: The Vintage Collection action figure lines. Attendees will get a sneak peek of never before seen products, followed by a Q&A. Panelists include Ryan Ting from the Marvel global brand team and Patrick Schneider from the Star Wars global brand team.

From 3:45-4:45 pm at the Centre Stage, fans can be among the first to hear about new Transformers figures. The collectible new Transformers line BotBots will be revealed, and visitors can also get a glimpse of multiple new movie-inspired figures revealed for the first time at MCM. The Transformers team will also host a Q&A session with attendees. Panelists include Ran Sun from the Transformers global brand team and Sean Carmine Isabella from the Transformers design team.

Fans and collectors can also expect limited-edition products from Transformers, as well as licensed partners Star Wars and Marvel available for purchase at the Hasbro Stand while supplies last. Due to high demand and limited availability of Hasbro’s convention product, attendees must secure wristbands ahead of time to purchase these items from the Hasbro stand.

Read more about the process for wristbands here.

Attendees are encouraged to follow @Hasbro on Twitter, as well as @Hasbro and @HasbroPulse on Instagram for the latest happenings at the show.