Hasbro unveils new My Little Pony content and product line

Published on: 18th November 2019

The new animated series, My Little Pony: Pony Life, is launching in 2020. 

Hasbro has revealed the next chapter for its My Little Pony franchise. My Little Pony: Pony Life, is a new animated series produced by Hasbro’s Allspark Animation, launching in 2020, with a robust product line inspired by the series and available from selected retailers this winter.

The Mane 6 characters from My Little Pony: Friendship is Magic, are back with a new character design inspired by chibi-style animation. The My Little Pony: Pony Life series will launch next year with new content premiering on Discovery Family and Discovery Family Go, and short form content on the My Little Pony YouTube channel. My Little Pony: Pony Life features the same voice actors who voiced the Mane 6 in My Little Pony: Friendship is Magic.

The new look for the franchise kicks off this winter with a product line featuring toys with the characters and potions from the animated series. The new line dials up the magic experiences more than ever before with magical potion surprise, magic growing hair, magic colour reveal hair, and more. Each product comes with a potion bottle to unbox in every package. Amazon was the first to debut select new products on 13th November. Additional My Little Pony: Pony Life product will start hitting shelves at select retailers in December. Toys R Us will be the exclusive destination for the My Little Pony Magic Potion line in Canada in 2020.

“We are thrilled to reveal a new, magical chapter for the My Little Pony franchise – and it’s funnier, sweeter and warmer than ever,” says Samantha Lomow, president, Hasbro Entertainment Brands. “Our magical My little Pony makeover is inspired by our fans who are looking for more ways to experience their favourite characters from the My little Pony world. We are also bringing the magic to life with all new ways to play so our fans can experience the magic through engaging new products. We hope fans of all ages will enjoy exploring a fun new side of friendship and all the new story has to offer as we gear up for the launch of the new My Little Pony movie from Paramount on September 24th 2021.”


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