WORLD NEWS

Hasbro’s Kim Boyd to head Global Brands & Consumer Innovation team

Published on: 14th July 2021

The experienced Hasbro leader, who joined Hasbro in 2006, has assumed the new role immediately. 

Kim Boyd

Hasbro has announced the promotion of Kim Boyd to head of Global Brands & Consumer Innovation, effective immediately. Within the newly-created Global Consumer Innovation Organisation unit, Kim’s position is responsible for driving Hasbro’s brands cohesively, consistently and globally with consumer-led innovation. Working across the company’s brand-driven toy and game franchises, and in partnership with eOne and Wizards of the Coast, Kim is responsible for spearheading true global commercial and consumer alignment to stay ahead in an increasingly borderless world. Kim will be based in Hasbro’s Pawtucket headquarters. She reports to Eric Nyman, Chief Consumer Officer and Chief Operating Officer of Hasbro.

“We are on our journey to supercharge our brands like never before at Hasbro with the incredible competencies of Hasbro Consumer Products, eOne entertainment, and Wizards digital gaming divisions,” Eric Nyman. “As consumer preferences rapidly change, the promotion of Kim Boyd to the head of Global Brands & Consumer Innovation positions us to drive that vision forward. With a dedicated focus and leadership around consumer innovation, Hasbro will continue to deliver solutions for our world class brands that surprise and delight our fans, families and children around the world. I am confident that Kim has the skills and passion for consumer-led innovation to lead this important group for years to come.”

Kim joined Hasbro in 2006 and has held several leadership positions at Hasbro, most recently senior vice president & general manager, Global Brands. She has been a valued partner and business leader in her 15+ years at Hasbro, having led brand teams across Action Brands, Gaming, Fashion and Pre-School, along with her successful experience leading marketing across all Hasbro brands in the North American region for Hasbro’s toy and game business. Kim’s new position falls underneath Hasbro’s overall Consumer Products business.

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