NEWS

Heathside’s Khadou brand signs licensing deal for Godzilla

Published on: 11th December 2023

Launching in spring 2024, Khadou’s new licensed Godzilla encompasses pocket-money offerings such as slime and keychains, all based on the iconic monster property.

Heathside Trading has established an agreement with Toho International to become a licensee for Godzilla. The agreement was brokered by Rocket Licensing and KJG.

The Godzilla licensed line, which will launch in spring 2024 through selected retail partners as well as direct-to-consumer through MasterReplicas.com, will include 3D Keychains, Squishes, Mini Stickees and Slime based on the Godzilla portfolio.

Darren Epstein from Heathside commented: “We are so thrilled to be working with Toho International and Rocket on this series of pop culture and gifting products. As big fans of the films and TV series, we are excited to offer new ranges of product under our Khadou brand.”

Toho International, the Japanese studio’s US-based subsidiary, has brought the classic Godzilla property to audiences around the world through a comprehensive licensing programme spanning toys and collectibles, gaming, apparel, accessories, publishing, seasonal, housewares, food & beverage, and many more categories. With over 25 live-action films, numerous animated films and series, and more action-packed new content to come, Toho has captured the love and attention of Godzilla fans from all across the globe. Always-on content accessible across multiple streaming platforms has put Godzilla and other Toho monsters at the forefront of consumers’ minds as the franchise gears up for an exciting next generation of storytelling and fandom.

2023 has seen Heathside significantly expand its slate of licensed pop-culture ranges, many of which appeal to the rapidly growing kidult market. In September, the company found space for new Star Trek and Stargate lines, while October saw a deal with Stumble Guys fall into place before Strawberry Shortcake sweetened thing up even further with the announcement that she’d be coming to a whole new generation of fans in the form of scented fashion dolls, plush, play sets, collectibles and more.

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