The L.O.L. Surprise! Sunshine Makeover collection allows fans to explore colour change transformations powered by daylight.
MGA Entertainment has launched a brand-new, stand out series from L.O.L. Surprise! incorporating a top-performing feature in an all-new way. The new collection, L.O.L. Surprise! Sunshine Makeover range, allows fans to explore colour change transformations powered by daylight for the first time ever. The magic works no matter what the weather; kids simply take their new L.O.L. Surprise! Sunshine Makeover doll outside, or even indoors next to a window, to watch the truly amazing colour change come to life.
The new collection gives fans endless hours of fun, combining unboxing with the anticipation of further surprise. Featuring fan-favourite characters in an all-new theme, each doll has its own unique fashions, hair and make-up which encompass key traits such as inclusivity, individuality, and kindness – all core to the brand’s messaging.
The L.O.L. Surprise! Sunshine Makeover assortment/collection is available across three product lines, all featuring a unique and exclusive unboxing experience: The classic L.O.L. Surprise! Sunshine Makeover tot in the iconic ball; L.O.L. Surprise! Sunshine Makeover O.M.G. fashion doll and L.O.L. Surprise! Sunshine Makeover Big Surprise.
Complementing the product launch will be a brand-new single and music video for fans to enjoy. The new song is available to stream across all major streaming services.
This announcement follows another successful year for MGA Entertainment’s leading fashion doll and collectible brand, with L.O.L. Surprise! consistently recognised as the No.1 Collectible brand and retaining the No.1 property in Total UK Collectible Toys in value sales, according to Circana/NPD Report YTD Jan ’22.
The past six years has seen the brand continuing to innovate outside the box whilst staying true to original features of collectability, unboxing and surprise.