NEWS

Hot Wheels partners with YouTube’s F2 Freestylers

Published on: 18th June 2019

F2 Freestylers to kick off epic head to head challenges and merge the worlds of football freestyling and fast cars.

The partnership between Hot Wheels and the F2 Freestylers launches with a hero challenge video that will feature on F2’s popular channel. Through inspiring content with the F2 and Hot Wheels, kids everywhere can celebrate competition, experimentation and creativity through new skills and exciting challenges.

With jaw-dropping content, the F2 – Billy Wingrove and Jezza (Jeremy) Lynch – will demonstrate their incredible football skills whilst going head to head with a Hot Wheels die cast on an incredible 150ft long track. The partnership will see the creation of social, Hot Wheels and F2 YouTube content, a meet & greet with the F2 footballers at a Hot Wheels-sponsored football tournament, and retailer activations.

The F2 have built a global following of over 10m YouTube subscribers with over 1.5b views over the past five years – the largest football channel on YouTube. Their videos showcase their amazing football skills, viral tricks, and creative genius.

Kelly Philp, UK marketing lead, Mattel, commented: “We know boys love football, and they love Hot Wheels. For the first time we are bringing these two worlds together to engage boys in new and exciting ways. The partnership will challenge kids to ignite their challenger spirit, unleashing their creativity, expanding their imagination, and challenging them to look for new ways to approach obstacles and solve problems.”

“We are really excited to be partnering with Hot Wheels as their ethos ‘Challenge Accepted’ is something we live by in all of our Football Freestyle videos, so bringing the two worlds together to help kids take on challenges with everything they do is really exciting,” said Billy Wingrove, F2 Freestyler.

Hot Wheels is also partnering with MKTG to support local football teams up and down the country with kit sponsorship and sponsoring the Woodley Saints tournament, reaching kids at a grassroots level.

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