LICENSING NEWS

HTI extends JCB portfolio with introduction of My First JCB

Published on: 1st September 2021

HTI has added My First JCB to its 22-year strong licensing partnership with the world-renowned digger brand.

Under the Teamsterz brand, HTI has been recreating high quality replica toys of JCB machines for the 5-10 year-old market since 1999. From autumn/winter 2022, the company will also be providing JCB toys, with bright colours and fun characters, for the pre-school market by adding My First JCB to the existing portfolio.

Alison Downie, HTI’s global licensing and brand director commented: “We look forward to welcoming Joey JCB and his friends to HTI. This natural progression of enhancing the current JCB offering with My First JCB will simplify and strengthen the purchasing process for retailers and JCB fans alike”.

The JCB toy category produced by HTI exceeds 40 lines, ranging from mini machines to larger dump trucks and excavators with sounds, lights and movement. An FSC wooden range has also recently been developed, and tool kits, play sets, ride-ons and tower cranes will allow kids to fully immerse themselves into the construction industry.

Sam Johnson, senior licensing manager at JCB, added: “Our long relationship with HTI goes from strength to strength and we’re delighted to finally have the full mainstream toy offering under one roof. Joey JCB and the gang will feel right at home with a partner that believes passionately in all things JCB”.

For more information about the JCB range and the full HTI portfolio, contact HTI on 01253 775544 or sales@htigroup.co.uk.

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