LICENSING NEWS

Hunter Price partners with Paramount and Calm

Published on: 8th February 2024

Hunter Price has been appointed to create a complementary range of homewares based upon the Paw Patrol Calm Sleep Stories collection. 

Paw Patrol CalmHunter Price International has kicked off 2024 by announcing a collaboration with Paramount Consumer Products and leading mental health brand, Calm.

It was recently announced that top-rated pre-school brand Paw Patrol, and Calm, the No. 1 app for sleep, relaxation and meditation, have teamed up for the first time to create an exclusive collection of Sleep Stories and meditations to aid a relaxing bedtime routine.

To fully complement the partnership and new bespoke content, which is now available on Calm, Hunter Price has been appointed to design, develop and deliver an impactful range of homeware, accessories and weighted plush.

Paw Patrol’s much-loved pups are featured throughout the range of products, which covers everything from bedding, blankets and fleeces to cushions, plush and mindfulness activities including colouring and activity books. All will encourage a calming and delightful evening wind down and a restful night’s sleep.

The debut collection was unveiled publicly for the first time at the London Toy Fair last month and the first items will arrive in retailers nationwide this summer.

Speaking about the deal, Hunter Price’s newly promoted commercial director, Allana Holmes, explained: “This is a partnership with real purpose and it feels great to be able to bring this global collaboration to life through meaningful consumer products. We really believe this range will connect with its target audience through the empowering content created on Calm for Paw Patrol. Mindfulness, mental health and sensory awareness is so much more than a trend: it’s a movement and we’re proud to be playing our part.”

“After working with Hunter Price for a number of years, we were fully confident that the team would be the perfect partner for the Paw Patrol and Calm collaboration,” said Rebecca Jenkins, VP, Consumer Products, UK, Ireland, ANZ and Israel, Paramount. “We’re on a journey with this special partnership, which now includes Hunter Price International. Together, we’re providing young children the valuable tools to navigate their worries and empower them to embrace daily adventures with joy and ease.”

“Hunter Price has perfectly infused the magic and delight of Calm into this product line,” added Greg Justice, Calm chief content officer. “This collaboration brings our content and the heroic Paw Patrol pups to life in a whole new way, inspiring kids to both take on the day and get a great night’s rest.”

Paw Patrol is produced by Spin Master Entertainment and airs on Nickelodeon.

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