Incredible Group has signed a Canadian distribution deal with leading gaming-sector toy manufacturer PMI for its Piñata Smashlings line.
Looking to break through the Canadian market with its new toy line for hot new IP Piñata Smashlings, PMI has engaged Incredible Group to lead the charge on retail distribution and mass-market awareness.
Piñata Smashlings is entertainment company Toikido’s first internally developed IP and is home to hundreds of playful characters called Smashlings – cheeky little creatures and playful Piñatas who love to have fun and are always on the lookout for the Rainbow Whale who drops new Rainbow pods.
Following a compelling introduction at Nuremberg Toy Fair, PMI predicts Piñata Smashlings will become 2023’s most exciting children’s brand, with a debut on Roblox this June, closely followed by toys, plush, apparel, homewares, publishing, magazines and animation with Corus Entertainment’s, Nelvana.
“We are thrilled to be the partner of choice for Piñata Smashlings during its Canadian launch,” said Saul Sacks, president of Incredible Group. “We immediately saw potential in this line in Nuremberg and knew we had to be on the frontlines to witness and help lead its growth. We have no doubt Canadian consumers will love the IP as much as we do.”
“Incredible Group has a long-standing tradition of success in the Canadian market, so the choice for a Canadian partner was not a difficult one,” said Omer Dekel, COO of PMI. “The team’s enthusiasm for this brand and its toys, as well as its performance, have impressed me greatly. We’re certain it’ll be an incredible success.”
Established in 2002, The Incredible Group is a North American brand that has grown to become a prominent and trusted leader in impulse items, licensed toys and promotional incentive products. The Incredible Group is the parent company of Incredible Novelties, Incredible Incentives and Incredible Play, a distributor, wholesaler, licensor, and inventor of toys, games and outdoor.
Established in 1995, PMI is a leading gaming-sector toy manufacturer focused on licensing consumer products in over 170 countries with brands such as Among Us, Paw Patrol, Sonic Prime and many more.
