Alison Ferguson will oversee marketing and PR for the company’s three brands with a focus on increasing consumer awareness of Hexbug toys.

Innovation First International (UK) has appointed Alison Ferguson as its new marketing manager with a focus on driving consumer awareness of Hexbug toys. She joined the company on 4th October and will be responsible for the marketing and PR activity across the company’s three brands: Hexbug, Vex Robotics and Rack Solutions.

Alison, who was previously B2B marketing manager at ACC Liverpool, Europe’s only interconnected arena, conference and exhibition centre, brings a wealth of experience in the marketing industry in arts and culture, travel and tourism. She has been tasked with accelerating growth for Hexbug and building on her experience within CRM and audience insight to gain valuable insight into the brand’s customer base.

Gareth Jones, UK sales manager at Innovation First International (UK), said: “We are excited to welcome Alison onboard, and to now have a dedicated marketing specialist to our three brands who is skilled in B2B and B2C marketing, brand management and partnerships. We know she will be an invaluable support to our sales team, especially as we continue to grow Hexbug and Vex Robotics.”

Alison added: “I’m really looking forward to working with the fantastic team at Innovation First and learning all about the toy industry. The challenge of transferring my experience to another sector appealed to me when taking on this role. I look forward to developing the brands and bringing the experience I’ve learnt in other sectors as well as increasing networking and partnership opportunities.”

For more information on Hexbug’s product portfolio visit: https://www.hexbug.com/