This follows the announcement of Hengxin Shambala Kids as Master Toy Partner in China, and Bandai as UK Toy Distributor.
Robozuna is an action-packed Netflix Original animated series, a co-production between ITV Studios and KidsCave Studios. 14-year-old Ariston and his robot Mangle join a team of robot gladiators known as “Combatabots” whilst fighting to free their oppressed nation from the evil Corvus Imperium. This original IP will launch across multiple platforms simultaneously in autumn 2018, including linear broadcast on CITV & ITV in the UK, SVOD around the globe through Netflix, YouTube Kids with short-form content, and in apps and gaming in partnership with award-winning UK-based Kuato Studios. Global social media influencers Ethan Gamer and Ali-A both star in the series and will be involved on an ongoing basis in promotion, as well as creating unique online content to supplement the series.
An extensive toy range has been developed and will initially include a range of battling robots from the show including Collectible 2.5” Battle ‘n Stack Combatabots, 5” Battling Feature Robots, Transporter Vehicle Playset, Role-Play and 12” Mega Mangle Figurine. The toy line is planned for spring/summer 2019 following the series launch in autumn 2018. Additional consumer products will roll out from autumn/winter 2019.
Steve Green, EVP Kids Content and Distribution at ITVS GE, commented: “We are delighted to be working with Basic Fun!. It fully understands our content strategy for Robozuna, and we couldn’t hope for a better partner to launch toys in North America.”
Stephen Chernin, executive vice president of Basic Fun!, commented: “We were drawn to Robozuna because of its intriguing story line, exciting feature-centric products, and robust content strategy. Reaching kids daily across multiple entertainment touch points – from Netflix to YouTube to digital apps – is essential to success in today’s world.”