LICENSING NEWS

ITVS GE lines up magazine activity for Piny

Published on: 2nd May 2018

Deal with Mixit magazine will see six features appear across 12 months, including puzzles, activities and branded covermounts.

ITV Studios Global Entertainment (ITVS GE), UK licensing agent for the animated kids series Piny, Institute of New York, is lining up magazine publishing activity to kick off in May 2018.

A deal with Mixit magazine, from DJ Murphy, will see six features across the next 12 months, starting from May, from branded puzzles and activities to exclusive covermounts and collectible posters. Specifically targeting the Piny audience of girls aged 4-9, Mixit is a new multi-character magazine that’s toy and digital-led, and is an ideal partner for the brand.

A one-off covermount will also feature in the May issue of Cute magazine from Kennedy Publishing. Every reader will receive an exclusive Piny lockable notebook.

With its continuing success on Pop in the UK, where it was already the highest-rated show for girls 4-12 just eight days after airing on the channel, Piny reached 2.5m viewers in 2017. This publishing activity will see the brand in the hands of even more girls across the UK, spreading the show’s message that any challenge can be overcome with a blend of talent, friendship and positivity.

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