In this first-ever NFT intellectual property master toy partnership, Jazwares will bring new opportunities for WoW content creators and community across toys, collectibles and more.

Jazwares has announced a multi-year, global master toy and collectible licensing agreement with World of Women (WoW), a non-fungible token (NFT) collective celebrating inclusivity and diversity through more than 10,000 pieces of digital art across its platform. Set to hit traditional and online retailers in 2023, Jazwares will have exclusive rights to design, manufacture, and market dolls, figures, doll accessories, plush, vehicle playsets, role play, costumes and accessories inspired by the expansive WoW NFT universe.

“WoW is the brainchild of renowned artist, Yam Karkai, who has created a strong community of dedicated enthusiasts during the rising popularity of NFTs,” said Laura Zebersky, president at Jazwares. “We are delighted to partner with WoW’s community to bring its beautifully diverse NFTs to a 3D format and showcase its universe of characters to new audiences.”

“This collaboration will seamlessly integrate WoW’s unique styling in our Jazwares WoW branded line of products,” added Jeremy Padawer, chief brand officer at Jazwares. “An NFT allows the holder to own the original; our line will allow the collecting community to also celebrate its fandom in empowering, high-end, fashionable dolls, toys and collectibles. We are going to pull out all the stops to make this a phenomenal collecting experience.”

World of Women consists of over 10,000 ‘one-of-one’ NFTs that Yam Karkai created by hand. The collection contains 27 different outfits, seven lip colours, and 14 skin tones. The WoW community includes high-profile members such as Reese Witherspoon, Eva Longoria and Gwyneth Paltrow, and has inked a film and television deal with Witherspoon’s Hello Sunshine, while also executing partnerships with Universal Music Group, Billboard, Christie’s, The Sandbox and others.

“The Jazwares vision of a World of Women master toy partnership stood alone,” said Yam Karkai, co-creator and artist of the WoW collective. “The team’s general knowledge and enthusiasm for the NFT market is truly inspiring. We are ecstatic to work together, as well as directly with our incredible community, to bring the WoW franchise to this physical medium. Simply put, we cannot envision a better team to execute the next step in our storytelling.”