Judges for the competition, which closes to entries today, include senior executives from Crayola, Bioworld Merchandising and Hallmark.
The judging panel has been announced for the 2021 License This! Competition and includes 18 senior executives from an array of world-renowned companies from every corner of the industry.
The competition is produced by the licensing industry’s trade show organiser, the Global Licensing Group, and industry trade association Licensing International, and among the world-renowned companies represented on the panel are Bioworld Merchandising, Boat Rocker Studio, Crayola, FYE, Hallmark, Licensing International, Lisa Mark Associates, Product Counsel, PowerStation Studios and Redbubble, in addition to partner InventHelp and official sponsor WestEnd Software.
After running for 12 consecutive years at Brand Licensing Europe, License This! will include the US market for the first time at Licensing Expo Virtual, from 24th to 26th August with the live final being broadcast on the 25th.
“Industry connection is mission-critical in the licensing sector, and the License This! programme provides just that: accessibility to a bench of the world’s most influential licensing executives,” said Anna Knight, vice president of Licensing, Informa Markets.
“Many of our former winners have gone on to produce world-class products and licensing campaigns; we love seeing winners and participants return to our annual events as exhibitors to watch.”
The closing date for entries is today (19th July) and entries can be made here. The winner will receive once-in-a-lifetime opportunity to learn from 18 of the world’s most influential licensing executives along with other prizes including a free-of-charge turnkey booth at Licensing Expo 2022; one year’s Licensing International membership and one year’s Products of Change membership.
The competition is made up of three different categories: License This! Character & Animation; License This! Brand & Design; and License This! Inventions & Product Innovations – produced in association with InventHelp.
The Character & Animation and Brand & Design categories are aimed at unlicensed brands and properties looking to use the Licensing Expo Virtual platform to secure a licensing deal or agency representation. The Inventions & Product Innovation category is about tangible product inventions (patented or patent-pending) or innovative product designs that would benefit from licensing.
Joe Moll, director of Product Design, Engineering and Inventor Relations at Crayola, said: “As a product developer, I am very excited to be a judge at the License This! event this year, and look forward to reviewing the innovative entries and learning how we can best bridge the gap between product inventions and licensing opportunities.”
Attendees of Brand Licensing Europe and Licensing Expo Virtual can tune into the live final on 25th August – register to attend the free event here.