Laetitia brings significant expertise in international sales development to her new role.

Laetitia Westerman has been appointed head of international sales at Wilton Bradley.

Since beginning her career in the mid-90s, Laetitia has gained significant expertise in international sales development, working as a key account manager for international manufacturing corporations such as Mead Papers and Rio Tinto Alcan where she managed global automotive accounts, as well as FMCG SMEs, namely Gro-Group, Worlds Apart and Addo Play.

After joining Gro-Group as managing director in 2002, she was responsible for the launch of the Grobag baby sleeping brand in new markets such as Australia, Asia and Canada, where the company incorporated three new joint ventures. Laetitia spent over 10 years at Worlds Apart, now Moose Toys, as head of international sales before joining Addo Play, a division of the Entertainer, in January 2018 as sales director.

Laetitia commented: “I am thrilled to have joined Wilton Bradley, such a wonderfully talented and welcoming team. I am looking forward to the challenge of helping the business to develop its international presence, adding to an already successful and growing UK presence. It is great to be here at such an exciting and ambitious time, and to be able to offer customers the chance to benefit from existing Wilton Bradley brands as well as our extensive design and manufacturing capabilities.”