LatAm toy market gears up for ABRIN 2022

Published on: 24th February 2022

The Brazilian International Toy Fair (ABRIN 2022), the largest event in the toy market in Latin America, takes place from 13th-16th March.

The next edition of the Brazilian International Toy Fair (ABRIN 2022) will take place in March with more than 130 exhibitors and around 1,500 launches. The show will be held at Expo Center Norte, São Paulo, Brazil, from 13th-16th March.

Promoted by Francal Feiras and ABRINQ, ABRIN 2022 takes place at a pivotal moment, the opening of the business calendar for the year, with experts confident that the sector can be grown at least another 6% this year.

The Brazilian toy industry saw growth of +14% and revenue estimated at R$8.7b (around US$ 1.5b) in 2021, following the +21% growth in 2020, the biggest in recent years. Today, with an average annual release of 1,400 new toys, the sector has around 1,600 specialised points of sale and 15,000 Brazilian retailers. More than 2,100 new professionals were hired in 2021 alone, despite the effects of the Covid-19 pandemic, in an industry in which 73% of the market is made up of domestically produced toys.

Opportunities for 2022 are said to include the removal of ‘obstacles’ by Brazilian authorities, leading to better company performances, a privatisation plan, the financing of products and factories with more attractive interest rates and a price reduction of essential inputs for production, such as gas and electricity. The coronavirus pandemic could also become a window of opportunity for the Brazilian toy industry. ABRINQ says the region’s factories have the conditions and capacity to meet the eventual demand of important dates in the sector’s calendar.

Registration for ABRIN 2022 for professional visitors from outside the country is open until March 10th and can be done virtually through the event’s website here. Visitors must print their credentials and present them at the entrance to the event together with a photo ID.


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