A celebration event took place in Kings Lynn to celebrate the milestone achievement.
The party was attended by company staff and their families, who were joined by business partners and VIP guests from the US, including Lisa Guili, general manager, Educational Insights, Rick Woldenberg, CEO, Learning Resources Inc. and founder Jane Woldenberg.
The company has seen huge development since current MD Dennis Blackmore started the European subsidiary of Learning Resources Inc from his living room 25 years ago. In the early days, Learning Resources products were only sold to teachers and schools, but the company now also counts major retailers including Amazon, Hamleys, John Lewis, Jarrolds, Fenwicks and Toymaster shops as customers.
One of the company’s early lines, Three Bear Family Counters, which could be sorted by colour, by size and by weight, was the product that convinced Dennis to join Learning Resources and establish the company in the UK. Since then the company has grown to supply award-winning educational toys and learning aids to more than 60 countries across Europe, the Middle East, India and Africa and employs 37 people at its Norfolk headquarters. The company has received numerous awards over the years; testament to the quality and educational value of its products, which help children learn about maths, reading, science, creativity, STEM and Coding.
MD Dennis Blackmore commented: “Almost everything has changed in the last 25 years, from the products we develop and sell, to how and where our customers buy them. I am proud to be based in Kings Lynn and employ local people, and it’s gratifying to see how widely our products can inspire young children with a love of hands-on learning. Of course, one thing hasn’t changed: our commitment to hands-on learning that is fun; after all learning is where we play.”
Dennis said the celebration was a wonderful evening. “It was an absolute privilege to share it with so many friends, family and business partners, all of whom have been instrumental in helping us get to where we are today. We look forward with optimism to the years ahead.”