NEWS

Lego announces #BuildtoGive livestreams

Published on: 9th November 2020

#BuildtoGive livestreams will take place on the Lego Group’s YouTube channel in November and December.

Christmas is the most wonderful time of the year, but for many children, it doesn’t always come with the same excitement. That’s why, for the fourth year running, the Lego Group is encouraging families to get creative and give the gift of play to a child-in-need, simply by making a Christmas ornament out of Lego bricks as part of its Rebuild the World campaign’s #BuildtoGive activity.

For every Christmas creation shared on social media using the hashtag #BuildtoGive, the Lego Group will donate a Lego set to a child-in-need, giving up to 1m children in hospitals, children’s homes or vulnerable communities globally the chance to play this holiday season.

Here in in the UK, the Lego Group is working with charities including Body and Soul Charity, Community Links and Fairy Bricks to bring playful experiences to children who need them.

It’s easy to get involved. Families simply need to build a fun, festive ornament or decoration out of Lego bricks, take a photo of it and share it on social media or Lego Life using the hashtag #BuildToGive before the end of December. The Lego Play Well study found that over 9 in 10 parents say play helps them relax as a family, so Lego says taking part in #BuildtoGive could offer families a great way to get into the festive spirit this year.

Any design is welcome, but inspiration can be found by tuning into one of three #BuildtoGive livestreams hosted by Lego designers, or downloading one of the easy-to-follow building instruction packs from Lego.com/BuildToGive.

#BuildtoGive livestreams will take place on the Lego Group YouTube channel at:

  • 17th November 2020 at 20:00 GMT – Animal theme
  • 4th December 2020 at 16:00 GMT – Art and Crafts theme
  • 11th December at 16:00 GMT – Festive theme

Kathrine Kirk Muff, vice president of Social Responsibility at the Lego Group, says: “Christmas is a time for giving and receiving, but it can be a very tough time for children in difficult circumstances. That’s why we’re proud to have donated over 1.5m Lego sets to children-in-need through #BuildtoGive over the last three years. But we couldn’t do it without joining forces with others; we’re always inspired by how creative children get when building to support a good cause, and are excited to continue working with generous families and our amazing partner organisations to bring the gift of play to even more children this year.”

The #BuildtoGive campaign is just one example of how the Lego Group gives children-in-need access to play through a range of activities with partners and the Lego Foundation. The programmes provide children with opportunities to develop life-long skills such as problem solving, collaboration and communication through play. By 2022, the Lego Group aims to reach 8m children around the world annually with learning through play.

The Lego sets will be donated in 26 countries where the campaign is active as well as countries where the Lego Group has large offices or factories. For more details about local charity partners, visit Lego.com/BuildtoGive.

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