NEWS

Lego launches new Lego Ideas Treehouse set

Published on: 25th July 2019

The new fan-designed set features over 180 elements made from plant based polyethylene.

Lego fans can now immerse themselves in the intricately detailed Lego Ideas Treehouse. A challenging build, the exclusive set, made up of more than 3000 elements, is one of the largest Lego Ideas sets to date. Since the Lego Group launched its first bricks made of plant-based polyethylene last year, the sustainable bricks have increasingly been included in new Lego sets. The Treehouse contains the highest number of sustainable bricks ever in a Lego set and is another important step to fulfil the Lego Group’s sustainability ambitions.

The model was submitted through the Lego Ideas platform by fan designer Kevin Feeser from Nancy, France. Kevin’s motivation for creating a treehouse stems from his passion for the great outdoors. The Treehouse is packed with play-inspiring features and comes with a landscape base and removable treetop to reveal three detailed cabins. A special feature of the set is that all 185 plants and leaves are made from sustainable materials sourced from sugarcane. This includes the treetop canopy, which has interchangeable sets of green summer leaves and yellow and brown autumn leaves.

Tim Brooks, vice president, environmental responsibility, at the Lego Group, said: “When I first saw the model, I was blown away. Not only because it looks amazing, but also because it connects strongly to the very reason we are investing so much time and effort in identifying new and sustainable materials, which is to preserve natural resources and fulfil our planet promise. It really is an important step in our ambitious target of making all Lego elements from sustainable materials by 2030.”

During 2018, the Lego Group began making botanical elements, including trees, leaves and bushes, from plant-based polyethylene using sustainably sourced sugarcane. Children and parents will not notice any difference in the quality, durability or appearance of the new elements, because plant-based polyethylene has the same properties as conventional polyethylene.

The Lego Ideas Treehouse model is available directly from Lego retail stores and through the website exclusively for Lego VIP members, with general public availability beginning from 1st August.

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