The free Lego City Missions experience in London will see visitors sent on a secret mission to Mars over the August bank holiday weekend.
Lego is set to take fans and families on an immersive Mission to Mars in a free two-day event in London over the August bank holiday weekend.
In Lego City Missions, cadets will board the spaceship before blasting off on a mission to Mars, where they will use their creativity and imaginations to solve problems, before being interviewed about their mission.
Disguised as a comic book store, visitors will be met and briefed by a secret agent about their mission, before heading to a decompression area where they will build their Lego City space shuttles. The event will showcase the Lego City Missions play sets.
Just this week, Natali Stojovic, SVP Lego Retail, spoke to Toy World’s Sam Giltrow about the importance of customer experiences for retail, at the opening of the revamped Lego store in Leicester Square – now the largest in the world.
“We carried out research before designing the concept and consumers – both kids and adults – have given us a clear signal that they want hands on play. They want immersive experiences and they want something they will remember,” she said.
Lego City Missions will open at Noho Studios, 46 Great Titchfield Street, London, W1W 7QA on the 26th and 27th August between 10am and 7.30pm. Lego fans can book their slots through this link.
More information on Lego City Missions play sets can be found here.