LICENSING NEWS

Licensing Expo details opening night party in association with ATLUS

Published on: 7th April 2022

Held on Tuesday, May 24th, the party will be free to attend for all Licensing Expo registered guests on a first come, first serve basis.

Licensing Expo, produced in partnership with industry trade association Licensing International, will celebrate the event’s long-awaited, in-person return to the Mandalay Bay Convention Center this May 24th-26th with an opening night party in association with ATLUS.

The party will take place on the first day of Licensing Expo, May 24th, and will provide after-hours networking for the industry, bringing together the world’s most influential brand owners, retailers, and licensees. Held in association with ATLUS, the part will be sponsored by Banijay Brands and Konami Cross Media NY.

The party will take place from 6pm to 10pm at the Daylight Beach Club (3950 S Las Vegas Blvd), The Mandalay Bay. It will be free of charge to attend, and a set amount of free food and drinks are provided; bar items will be available for purchase once allocated amount is consumed

While the party kicks off at 6pm, registered attendees are encouraged to arrive early as capacity is limited, and entrance is granted first-come, first-served. Exhibitors and attendees must be registered to participate in this year’s event and simply need to show their Licensing Expo badge for free access.

Anna Knight, SVP of Licensing, Informa Markets, commented: “For the first time, the opening nght party is free-of-charge for all Licensing Expo registrants to encourage everyone to reconnect in person after being apart for three long years. It’s a chance to celebrate our industry’s resilience, see familiar faces, and unwind after a busy first day back at the live event. Licensing Expo is back – we couldn’t be more excited and look forward to an evening of fun and camaraderie.”

The event joins a packed programme of in-person networking events and live content that has been confirmed for Licensing Expo.

“Bringing experiences to life is core to who we are as an industry and the opening night party perfectly embodies just that,” added Kris Kojima, licensing specialist for ATLUS West. “We hope all guests registered for Licensing Expo attend the celebration and use the party as an opportunity to enjoy being a part of such a creative and dynamic industry. Join us on May 24th at Daylight Beach Club to reconnect with old friends, meet the newest industry visionaries, and have fun.”

Guests must be registered for Licensing Expo and bring a valid badge. Registration is free and can be accessed here. The party is strategically held at an outside venue; thus, a mask is not required for entry. Food and beverages will be available free of charge until the allocated amount is consumed, at which point bar items will become available for purchase. Sponsorship options are available for anyone looking to secure a space at the party; enquire here. To learn more, visit www.licensingexpo.com.

Recent registrants for Licensing Expo include Aldi, Aykroyd & Sons, Build a Bear, Danilo, Disguise, Hallmark, Hot Topic, HTI Toys, Inditex, Macy’s, Mad Engine, Panini, Primark, Pyramid International, Rosman, Target, Walmart, Zulily and many more.

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