New deals have been announced across apparel, dress-up and accessories, and balloons.

Following the positive response received at the Brand Licensing Europe event in 2018, Elves Behavin’ Badly has announced a raft of UK licensing deals for its successful festive brand.

In the apparel categories, Park Agencies is planning a range of day wear including t-shirts, knitwear, hoodies, sweats and children’s nightwear, with Somerbond focusing on adult nightwear.

Elves Behavin’ Badly has also forged a new licensing partnership with Smiffys, otherwise known as RH Smith & Sons, which has been named as official partner for dress up and dress up accessories. “We are excited to be collaborating with Elves Behavin’ Badly on adding these naughty elves to our adult costume range,” said Dominique Peckett, director at RH Smith & Sons. “Seeing how incredibly popular the brand has become, there is no doubt that these characters will be in high demand for the Christmas party season.”

Further, Orchard Crown has signed an exclusive licensing deal for Elves Behavin’ Badly foil balloons. There are also a number of other licensing deals in the pipeline.

“The very positive response which we received from our debut appearance at BLE in 2018 has translated into a number of solid licensing partnerships and we are really looking forward to seeing the brand grow into these additional product areas in time for Christmas 2019,” said John Costi Mouyia, export business development manager, PMS International.

To consolidate its initial success, PMS will again be exhibiting at BLE in 2019, 1st-3rd October at Excel London – Stand Number E163.