The Hot Wheels City Experience is arriving in Manchester this summer and will feature a design centre, an immersive museum, a playground, a gamer zone and a Hot Wheels Lab.

Live Nation, BeFun and Mattel have announced that Hot Wheels City Experience will be arriving at the BEC Arena in Central Manchester this August, making its European debut in an interactive experience as it brings the legendary toy cars to life.

Spanning a series of immersive stations and interactive activities, this event guarantees surprises for families and devoted collector fans alike, inviting them on a captivating journey fuelled by creativity, playfulness, nostalgia and cutting-edge technology.

Opening its doors on 13th August 2024, the 6,000 square metre experience will consist of 10 stations including a design centre, an immersive museum, a playground, a gamer zone and a Hot Wheels Lab.

Fans will be taken on a journey through the colourful world of Hot Wheels, starting with an introductory video in the briefing room, taking a deep dive into the history and culture of the brand and a trivia quiz. The next station features an immersive museum and expo where visitors can enjoy an exclusive glimpse into the best of the Hot Wheels collections including graphics with the history of Hot Wheels, classic arts of the brand and the Hot Wheels life-sized cars.

Alongside the museum and expo, visitors can immerse themselves in the Gamer Zone, tailored for console enthusiasts and gamers eager to show off their skills. In the Design Centre, the latest technology is used to introduce vibrant colour and graphic projection mapping onto virtual cars, and there are further stations including a digital “build your car” and painting workshop where kids and adults alike can freely create and have their work emailed to them or projected on the venue walls.

The Hot Wheels Lab provides an area for fans to play with the most popular Hot Wheels toys including giant tracks and pre-built racecourses where the Hot Wheels Challenge Accepted Championships take place, alongside the opportunity to win prizes.

During a visit to Hot Wheels City Experience, guests are encouraged to capture the memorable day out with a series of backdrops and photo opportunities, alongside the opportunity to take home their own personalised Hot Wheels driving licence, complete with an official branded lanyard, photo and name.

An official merchandise store will offer an array of exclusive merchandise featuring cars, tracks, clothes and much more.

The record breaking performances of Hot Wheels Monster Trucks Live Glow Party, which debuted in Mexico City on 13th and 14th April, have also seen great success with 70,027 guests attending four sold-out shows at Mexico City Arena.

After its successful first run in Mexico City, Hot Wheels Monster Trucks Live Glow Party is set to return to Mexico in 2025, with stops in Mexico City (5th-6th July, 2025), Monterrey (12th-13th July, 2025) and Guadalajara (19th-20th July, 2025).