The initiative will support the September 2018 launch Series 2 of the hit collectible range, SuperZings – Rivals of Kaboom!.
The new initiative has been designed for Year One classes and aims to help teachers celebrate their “Superhero of the Week”, rewarding children who demonstrate great learning and behaviour ‘Super Powers’ at school. 200 schools have been recruited to receive a free pack containing everything they need to celebrate children’s classroom Super Powers by encouraging academic achievement and positive behaviours based on school values. Children are also encouraged to create their own values-based Super Powers which they can then work hard to accomplish.
The initiative ties into the popular ‘hero vs villain’ format of SuperZings – a collectible toy range which uses everyday objects and food as characters. Series 2 brings new additions, changes and range expansions which are sure to swell the SuperZings fever that swept the UK when Series 1 launched in January.
Clad in iconic superhero capes and eye masks, there are 80 new multi-coloured characters to collect, each with a matching ‘rival’ including an ultra-rare character, two gold, six silver and 24 SuperCrystal characters. Other products in the range will include SuperZing Hideouts, SuperJets, and blister packs. In the biggest move for the collectible range, SuperZings have expanded the brand offering with three exciting playsets offering children added play value and a chance to create their very own SuperZings world.
Ben Harper, Magic Box Toys International, commented, “There was a great response to our first schools’ initiative back in January, which was not only a great resource for teachers, but also formed part of the award-winning campaign for the launch of SuperZings – the feedback we received from teachers was extremely positive. SuperZings is all about Superheroes, so the synergy it has with celebrating superheroes in the classroom is perfect. From our conversations with teachers at UK primary schools, we know that ‘Star of the Week’ is something children aspire to already, so to enhance this with our superhero theme and encourage learning and positive behaviour is a great way for children to understand and enjoy core school values.”