Make It Real acquires Three Cheers For Girls

Published on: 28th November 2019

3C4G creates products that support the choices of girls and embrace their creativity and desire for self-expression.

Make it Real, the Baltimore based girls craft and activity company, has announced that it has acquired tween lifestyle company Three Cheers For Girls.

Beginning 1st January, Make it Real and 3C4G will be operating as one company offering a full complement of tween lifestyle, creative play, activity, cosmetic and licensed products throughout its global distribution network.

“3C4G has been a toy and gift industry fixture for years, and we are thrilled to be continuing the legacy of quality, affordable, on-trend products that Cinthia and her team have built under the Three Cheers For Girls brand,” said Isaac Wolman, CEO of Make it Real.

Cinthia Russiyan, president of 3C4G, commented: “We have great confidence in Isaac and his team to continue growing 3C4G into an internationally recognised brand. We are looking forward to working with the MIR team and couldn’t be happier.”

Three Cheers For Girls (3C4G) has grown to become a leader in the tween girl industry. Driven by the diverse lifestyles of young girls, 3C4G believes in creating products that support the choices of girls and embrace their creativity and desire for self-expression. Offering stationery, cosmetics, jewellery, accessories, seasonal products, room décor, novelties and gifts, 3C4G products are ideal for kids age five to twelve.


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