NEWS

Mark Foster joins Playmobil as managing director, UK and North America

Published on: 5th July 2018

Playmobil’s latest appointment will further strengthen the company’s international management team.

Mark Foster has been named managing director, Playmobil UK and North America, as the company continues to transform and strengthen its international management team.

Mark previously worked at Hasbro in various senior marketing, licensing and strategic planning roles, before moving from his most recent position as executive vice president of Tomy Europe. In his new role, Mark will oversee Playmobil in the UK and also its North American operations in US, Canada and Mexico.

His appointment follows several recent senior management appointments at Playmobil, as the company has brought in new talent and made changes in order to accelerate its brand innovation and international growth.

Roger Balser, executive director for the Brandstätter Group, the manufacturer of the Playmobil brand, commented: “We are delighted to welcome Mark to this important role. He brings a combination of skills and experience that will benefit the tremendous opportunities we have for the brand in these regions.”

Speaking of his move, Mark Foster added: “Playmobil is already one of the most iconic toy brands globally, yet still has enormous potential outside its traditional European heartland countries. Alongside the ongoing development and support for the classic ranges, the Playmobil brand is innovating through licensing partnerships, broadcast and theatrical entertainment, and digital engagement with families and fans – these are exciting directions to leverage and take the brand to new heights.”

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