NEWS

Mattel announces Despicable Me licensing agreement

Published on: 15th February 2019

A three-year international licensing agreement has been signed with Illumination and Universal Brand Development.

Mattel’s licence rights in North America and key international markets cover a wide variety of products, including action figures and dolls, play sets, vehicles and radio control toys, games, plush, role-play and accessories. The Mattel line will launch with a multi-category collection inspired by Illumination’s upcoming Minions sequel and debut at retailers worldwide in time for the film’s global theatrical premiere in summer 2020.

“As the stars of the highest-grossing animated franchise to date, Illumination’s Minions have captured the imaginations and hearts of people around the world,” said Janet Hsu, chief franchise management officer, Mattel. “We are delighted to partner with Illumination and Universal Brand Development to provide fans of all ages a deeper connection to these beloved characters. Mattel is committed to strategic collaborations with globally-recognised franchises, which are helping to drive our transformation into an IP-driven, high-performing toy company.”

“As we continue to develop richer, more engaging ways for fans to interact with our brands, we are excited to collaborate with Illumination and Mattel to design a brand-new line of toys and consumer products, inspired by Illumination’s Despicable Me franchise,” said Vince Klaseus, president, Universal Brand Development. “Illumination’s Minions are a global pop-culture phenomenon, embraced by all ages and cultures, and we’re excited for the global launch of Minions 2 and for Mattel’s new toy and products lines, which are sure to inspire creativity, open up new ways to play and extend the storytelling.”

RECENT ARTICLES

Friday Blog

On a positive note…it’s the Friday Blog!

Rainbow High welcomes six new dolls

More new roles added to Toy World’s recruitment section

Zombie Kittens wins Best Variant award at UK Games Expo

Obituary: Bob Simpson

Consumers urged to ‘shop small’ for Independents’ Day Weekend

Mighty Jaxx showcases collectibles at Silverstone F1

The July issue of Toy World is out now

BTHA presents Golden Teddy Award to Tim Hall

Gabe Hicks appointed senior game designer at Steamforged Games