LICENSING NEWS

Mattel unleashes The Beatles and Xbox 360 Mega sets

Published on: 2nd February 2024

Mattel has added two new collectors sets to its Mega line-up to celebrate 60 years since The Beatles first performed on The Ed Sullivan Show as well as the iconic Xbox 360.

The Beatles

Mega Showcase, the curator of immersive construction sets, has unveiled Ladies & Gentlemen, The Beatles! – a one-of-a-kind tribute to the legendary band’s ground-breaking performance on The Ed Sullivan Show on 9th February, 1964. This iconic construction set marks the 60th anniversary of The Beatles’ historic television debut, delivering an engaging building experience that captures the essence of Beatlemania crossing the pond.

“The Beatles remain one of the most iconic bands in history with John, Paul, George and Ringo influencing the music industry forever,” said Glenn Abell, senior vice president of Mega. “The moment when they debuted on The Ed Sullivan Show 60 years ago is one of the most memorable in music, and we could not be more proud to bring this to life for enthusiasts and superfans of all ages to celebrate this amazing group.  Our passionate and devoted designers have recreated a piece of rock’n’roll history which puts Beatles fandom on full display that we hope all will enjoy.”

Ladies & Gentlemen, The Beatles! is not just a recreation of this pop culture moment; it’s a journey into Beatles lore, packed with Easter eggs that fans of all ages will cherish. From the accurately designed Arrows stage with added signatures of the four band members behind each pillar to a printed replica of the set list from the performance, the Mega design team has ensured an immersive experience that resonates with the rich history of the band. The collaboration was brokered by Bravado International, the Beatles North American licensing agent.

In addition, Mega is also celebrating an icon of gaming with the Microsoft Xbox 360 Collector Building Set, a meticulously detailed 1331-piece masterpiece capturing the essence of the most influential gaming console of its time.

This collector set invites enthusiasts to relive the golden era of gaming with a fully buildable, light-up console and controller. Inspired by the Xbox 360, this 3:4 scale collector building set pays homage to the iconic Xbox 360, celebrating its legacy and influence in the gaming world.

The console lights up, bringing the gaming experience to life, opening to reveal a disc drive and hidden Easter eggs. Placing the Halo 3-themed disc inside to activate the motherboard will unlock additional surprises.

Mega says that completing this set is more than a construction feat; it unlocks the ultimate achievement, making it a must-have for adult builders and gaming enthusiasts alike.

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