This Christmas season, Carte Blanche Greetings and Build-A-Bear Workshop will unveil a new collaborative teddy bear.
Beginning mid-November and for the first time in the UK, guests of Build-A-Bear Workshop can make their very own Tatty Teddy in stores across the country, adding their own personal touches to create a Me to You bear full of love, imagination and special memories. The bear will also be available online at buildabear.co.uk.
Head of licensing Sarah Quigley commented: “We’re thrilled to be partnering with Build-A-Bear Workshop, which has strong synergies with the Me to You brand in giving generations of customers the opportunity to imagine new ways for kids to experience a world of wonder and stories by creating that can be loved and cherished always.”
Roger Parry, senior managing director for Build-A-Bear Workshop in Europe, added: “The iconic Tatty Teddy story and character have been beloved by fans for decades. We are honoured to partner with Me to You, who brought this character to life, to introduce a Make-Your-Own Tatty Teddy to the UK for the first time – just in time for Christmas.”
Additionally, guests who visit select UK Build-A-Bear Workshop stores on weekends in November and December will be able to participate in in-store Tatty Teddy events, including Tatty Teddy costume character visits and activities. Fans will also have the opportunity to win Me to You and Build-A-Bear Workshop prizes; more information will be shared via Me to You social media channels in the coming weeks.
Build-A-Bear Workshop is opening two unique family-fun locations in the London area, where tourists and locals alike can make their own souvenir to commemorate their adventures. On Friday 2nd November Build-A-Bear will celebrate the opening of its new outlet location at ICON Outlet at The O2, and additionally, on Thursday 8th November, a new Build-A-Bear Workshop tourist location will open at County Hall, Westminster Bridge.