Toy Triangle is a leading toy distributor and marketer in the Middle East, established in Saudi Arabia.

MGA Entertainment (MGAE) has announced the consolidation of its distribution business in the Middle East by appointing Toy Triangle as the exclusive distributor for all MGAE and Little Tikes brands. MGAE’s appointment of Toy Triangle will further bolster its presence in the region.

Toy Triangle has been successfully operating over 27 years, reaching across the region with distribution hubs and positioning itself as a robust partner for MGAE’s business activities.

Isaac Larian, CEO of MGA Entertainment, commented: “MGAE’s global distribution partners play a critical role in bringing the MGAE brands to children around the globe. Toy Triangle’s regional business growth strategy and strong distribution channels in the Middle East, as well as its understanding of our brands, ultimately positioned it as the ideal distribution partner for us.”

Toy Triangle will invest in a 360-degree, brand-by-brand tailored marketing strategy across the region, leveraging its vast media experience, strong in-store branding activities, and dynamic marketing tools to support MGAE’s existing and new brands in the region.

Sabri Alkathiri, CEO of Toy Triangle, added: “We are excited about this new appointment and partnership with MGAE. MGAE’s solid and continuous internal innovation process, along with Toy Triangle’s solid strategy, will ensure maximizing market potential and successful development of future MGA brands in the pipeline.”