The partnership with Terracycle will make easier for fans to recycle L.O.L. Surprise! packaging.
Isaac Larian took to LinkedIn and Twitter on Global Recycling Day to announce MGA Entertainment’s new partnership with Terracycle, the global leader in dealing with hard-to-recycle or non-recyclable pre-consumer and post-consumer waste.
L.O.L Surprise fans can simply collect their packaging and product assets in a cardboard box at home; once the box is filled, they can visit the Terracycle website to get a shipping label before sending the box off for environmentally-friendly disposal.
The programme will kick off in the US in May, and will roll out internationally later this year.
“Soon all of MGA products and packaging will be recyclable,” said Isaac. “We all must do our part to save this beautiful planet for the next generation. #Globalwarming is NOT a ‘hoax’. It costs a few pennies more to do this. But it’s worth it and I like the trees and nature too much.”
Gary Pope, co-founder of KidsIndustries, commented: “This is great news, thank you, Isaac Larian. Now maybe your leadership might persuade others to follow.”