MGA unveils L.O.L. Surprise! Sooo Mini! Collection

Published on: 8th March 2023

The next generation from the L.O.L. Surprise! brand, the Sooo Mini! Collection is an all-new collectible range.

MGA Entertainment continues to drive the collectible market with a brand-new series for Spring & Summer – L.O.L. Surprise! Sooo Mini! The new collection taps into the rising trend for miniature children’s toys and sees fan-favourite Tots and iconic characters such as Hoops MVP from the very first L.O.L. Surprise! series, and the most popular previous themes like Glitter, Dance Dance Dance, All-Star Sports and more, transformed into miniature size.

As the cost-of-living crisis rises, collectible items with affordable price points have become a popular choice for gifting and pocket money toys. The new collection hits the shelves this month and features the first-ever ball-within-a-ball, offering a unique unboxing experience with each new character, whilst providing layers of surprises for hours of imaginative play.

The L.O.L. Surprise! Sooo Mini! dolls feature mini L.O.L. balls on their heads, and each Tot comes with a unique hair play feature that fans can detach to reveal additional surprises. There are 12 new characters to collect from the original L.O.L. Surprise! Series 1 line-up and other popular series. New to this range at an attractive price option are the L.O.L. Surprise! Sooo Mini! Lil Sisters (RRP: £6.99), which come with multiple surprises.

Since launching in December 2016, L.O.L. Surprise! has become a global phenomenon, driving the unstoppable craze for collectibles. The brand launched with a pioneering digital-only marketing campaign, leading the collectibles market with innovative digital content combined with first-to-market marketing and PR campaigns directly engaging fans into the world of L.O.L. Surprise!

The past six years has seen the brand continuing to innovate outside the box whilst staying true to original values of collectability, unboxing and surprise.

For more information on L.O.L. Surprise! visit the website here.


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