LICENSING NEWS

Moonbug Entertainment appoints new head of live events

Published on: 17th February 2022

Susan Vargo will be responsible for live events across all of Moonbug’s properties including CoComelon, Blippi and Little Baby Bum.

Susan’s newly created role will lead, oversee, manage and drive all of Moonbug’s brand and franchise specific live shows, branded areas, character events and experiences in locations such as theme parks, water parks, attractions and more. She will be based in the UK head offices working closely with the Moonbug team in the US.

Susan is the Tony Award nominated and Drama Desk Award winning executive producer of The SpongeBob Musical on stage and for television and before joining Moonbug, she oversaw global creative development for Nickelodeon live entertainment including stage adaptations, theme park programmes and resort entertainment.

During her time at Nickelodeon she was also responsible for the strategic expansion of the live theatrical business from one domestic US touring theatrical to multiple simultaneous domestic and international tours, including preschool megahit adaptations of Paw Patrol Live! and Dora The Explorer Live!.

Susan said: “I am thrilled to be joining Moonbug at such an exciting time of the company’s growth. There are so many opportunities to bring the joy of our brands to parents and pre-schoolers across the globe via events and attractions. I can’t wait to get started.”

Simon Philips, Managing Director Global Consumer Products at Moonbug Entertainment, said: “In just three years we have become an award-winning global entertainment company with a portfolio of leading children’s brands. Susan’s Vargo’s recent appointment is a key role in our continued growth and reflects our commitment to bringing the best quality content both online and offline to parents and pre-schoolers across the globe. Susan has a wealth of experience and expertise, and we are excited for her to join us on the next stage of the Moonbug journey.”

Moonbug specialises in creating and acquiring IP and turning it into global entertainment franchises, by rapidly scaling the brand using data to increase and enhance the content, distribute broadly across Moonbug’s vast global distribution network, and creating new avenues for interaction through licensing and merchandising, original productions, and brand partnerships.

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