The exclusive UK distributor of the Thinkway Toys line, MTW will present the toys to an invite-only audience of media and influencers. 

MTW Toys has announced that it will be taking part in Christmas in July for the first time ever this year.

Now in its third year, the festival is attended by 1,000 top-tier media, journalists and social media influencers. The Christmas in July Festival will be held at the Business Design Centre this year on 11th and 12th July.

Building on the recent hype surrounding its latest toys, MTW will be showcasing Thinkway’s Feature Fall Down Buzz and Woody dolls, which recently featured on an episode of the hit BBC Graham Norton Show. Also on show will be the company’s wider range of quality Toy Story 4 toys, which includes talking action figures and feature plush.

Darran Garnham, CEO of MTW Toys, commented: “We’re really excited to be exhibiting for the first time at Christmas in July. Sales of Thinkway’s Toy Story 4 line have started very positively, boosted by the recent PR on social media and TV, with more to come through our staggered approach to marketing. The feature Fall-Down product is flying off the shelves at fast pace, and given the sales to date will be the must-have toy for Christmas this year.”