The partnership has produced the Stay Safe with Thomas story book.
The book sees Thomas having fun on the railway over being safe, putting both himself and his friends in harm’s way. He learns valuable lessons on the dangers of not stopping at a level crossing when the red light shows, leaving gates open to allow animals on to the tracks and when people stand too close to the edge of a platform.
Network Rail, along with British Transport Police, hopes the story book will encourage parents to discuss rail safety with their young children, in the same manner that they teach them about other dangers they may encounter when out and about.
Allan Spence, head of public and passenger safety at Network Rail, commented: “The railway is full of both obvious and hidden dangers. By offering parents an engaging and fun way to talk to their children at a young age about safety on the railway, we hope children will grow up knowing the dangers and keep themselves and their friends safe.”
Maribel Le Gelebart, senior regional licensing manager, publishing at Mattel Consumer Products, commented: “We are thrilled to be partnering with Network Rail on the launch of the Stay Safe with Thomas storybook. Thomas & Friends has been teaching life lessons for over 70 years through storybooks as well as its exciting content and product ranges. So, it was a natural fit to collaborate on a rail safety storybook which leverages and reinforces the brands’ key values of friendship, teamwork and safety.”
Network Rail and the British Transport Police (BTP) are distributing copies of the book to local libraries, nurseries and doctors’ surgeries across the country. A free, electronic version of the book is available to download here.