New edition of Asmofair to take place in June

Published on: 4th May 2021

Asmodee and Coiledspring Games have announced a new edition of the virtual AsmoFair trade show, to take place from 6th-11th June.

Following the huge success of its previous run in January, Asmodee, in partnership with sister company Coiledspring Games, has announced a fourth edition of its pioneering virtual trade show, AsmoFair, to run in June.

AsmoFair became one of the first toy-industry events of its kind in 2020 when the Covid-19 pandemic forced the abandonment of in-person shows. The initiative took things up a level with its biggest edition so far in January of this year, thanks to the introduction of a virtual walkthrough tour of a fully built show stand.

“We were delighted by the overwhelmingly positive response to the January edition of AsmoFair,” commented Anil Boodhoo, national channel director at Asmodee UK. “Our team has come together to create an experience that really is the next-best thing to attending a trade show in person, and we’re excited to step things up once again to give retailers a valuable first look at some unmissable products.”

Just as in previous editions of the show, visitors to the June edition of AsmoFair can head to to book meetings with Asmodee’s friendly and knowledgeable sales team for a guided tour through the stand, as they are introduced to some of the most unmissable products for the coming months.

Among the major new lines of which AsmoFair visitors will get a sneak peek is a new range of licensed Dobble editions spotlighting some of the world’s biggest football clubs. Special Manchester City and Chelsea editions will be on show at the event, with more club licences soon to be announced.

With the Pokémon Trading Card Game still performing incredibly strongly in its landmark 25th anniversary year, attendees will also be shown the upcoming Sword & Shield – Chilling Reign expansion, which continues to explore the game’s dynamic new Single Strike and Rapid Strike mechanics.

In addition, retailers will get the opportunity to discover Ansagrams, a quick-fire quiz game with a wordy twist – the latest hit board game from creator and BBC Radio 1 DJ Matt Edmondson.

Asmodee’s sister company, Coiledspring Games, will be showcasing its hero range, containing million-plus bestsellers. These family-friendly champion titles include household names such as Kingdomino, Qwirkle and King of Tokyo. 2021 sees a modern new design for Anomia, the game where ‘common knowledge becomes uncommonly fun’.

Kerrie Corrigan, General Manager of Coiledspring Games, added: “We’re looking forward to reconnecting with our valued retailers. Our permanent display fixtures in the office allow us to provide the very best experience, showcasing our hero products and brand-new releases.”

The Coiledspring hero range is complemented by an extensive Schmidt jigsaw catalogue featuring licences from Disney, Schleich and Playmobil, as well as Wrebbit 3D lines including Harry Potter and Game of Thrones.

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