NEWS

Gamepath launches in the UK with immersive Monopoly experience

Published on: 23rd July 2020

Gamepath will combine escape rooms, immersive theatrical magic and innovative translations of gaming and table-top titles.

Gamepath

Gamepath, a brand new company dedicated to developing and staging large-scale experiential and live gameplay productions, in partnership with leading global entertainment brands, has been launched in the UK, under the umbrella of H & R Entertainment, parent company of the Selladoor Worldwide theatrical production company.

Further details of the inaugural projects will be announced over the coming months, but include the previously announced Monopoly immersive experience, in collaboration with Hasbro, as well as other major iconic titles across the gaming and cinematic genres.

Gamepath’s work will encapsulate the best of escape rooms, combined with immersive theatrical magic and innovative translations of much-loved titles in Covid-secure venues in London and beyond.

With the gaming industry in the UK projected to be worth an estimated £23b by 2023, and the global tabletop board games market projected to be worth more than $12b by the same year, and with over 10,000 escape rooms in existence worldwide, Gamepath will look to bring new audiences for live entertainment from the growing gaming sector, with a unique fusion of theatrical storytelling, thrilling gameplay and global brands.

Led by head of development Julia Posen, who came to the company from Walker Books and previously BBC Worldwide, the company comprises associate producer Paul Mansfield, development producer Tom Beynon and headed up by CEO David Hutchinson and CFO Philip Rowntree.

“We’re delighted to launch our new company, Gamepath, dedicated to developing and producing experiential productions in partnership with leading global brands,” commented David. “The gaming sector is a huge industry, and by working alongside household brands developing them into innovative, dynamic live gaming experiences – we’re hoping we can bring a whole host of new audiences to live performance who want to consume entertainment in a different way.”

H&R Entertainment Ltd is made up of Selladoor Worldwide, I Am Marketing, Desk Tidy Design, and now Gamepath.

Follow @GamepathExp on Twitter, Instagram and Facebook for all the latest updates. Or visit www.gamepath-experience.com.

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