Hasbro has appointed Becky Langer to the role within its UK business.

Becky joins Hasbro UK from Character World where she previously held the position of head of business development, and head of licensing prior to that. In her new role, Becky will be reporting to Sally Carnota (EMEA retail development) and will be responsible for the continued momentum and development of Hasbro franchise brands at retail.

Becky will be responsible for a portfolio of important retail partners where she will be building long term, commercial brand plans that ensure Hasbro continues to be on the forefront of retail relationships.

Sally Carnota commented: “UK retail continues to be an incredibly challenging environment to work in and therefore it’s critical that we have the best talent in place. Becky brings a wealth of industry and business development experience plus a drive and determination that will be a huge asset to our UK team.”

Holly Oldham, consumer products director, added: “We are constantly evolving to ensure our future growth and the appointment of Becky is just part of our evolution. We will continue to bolster the UK team in the near future.”

Becky said: “I am delighted to be joining the Hasbro team at such an exciting time. As a licensee I was fortunate to be a part of Hasbro’s growth journey. I am thrilled to now be working with such a well-respected and driven team as we continue to strive for growth and fantastic retail executions.”