New retail development manager for Hasbro

Published on: 2nd August 2018

Hasbro has appointed Becky Langer to the role within its UK business.

Becky joins Hasbro UK from Character World where she previously held the position of head of business development, and head of licensing prior to that. In her new role, Becky will be reporting to Sally Carnota (EMEA retail development) and will be responsible for the continued momentum and development of Hasbro franchise brands at retail.

Becky will be responsible for a portfolio of important retail partners where she will be building long term, commercial brand plans that ensure Hasbro continues to be on the forefront of retail relationships.

Sally Carnota commented: “UK retail continues to be an incredibly challenging environment to work in and therefore it’s critical that we have the best talent in place. Becky brings a wealth of industry and business development experience plus a drive and determination that will be a huge asset to our UK team.”

Holly Oldham, consumer products director, added: “We are constantly evolving to ensure our future growth and the appointment of Becky is just part of our evolution. We will continue to bolster the UK team in the near future.”

Becky said: “I am delighted to be joining the Hasbro team at such an exciting time. As a licensee I was fortunate to be a part of Hasbro’s growth journey. I am thrilled to now be working with such a well-respected and driven team as we continue to strive for growth and fantastic retail executions.”


Friday Blog

I couldn’t have put it better myself…it’s the Friday Blog!

New My Fairy Garden play sets launch with biggest campaign to date

Exclusive: Sambro details Ethical and Sustainability remit

Tandem Group appoints new director of Digital & Marketing

Orchard Toys smashes £10k fundraising target for hospice charity

Licensing U programme reimagined for 2022

CEO Andre Javes departs Toys R Us Asia

Roblox sues WowWee over new doll range My Avastars

Playmobil launches its first sustainable product range, Wiltopia

Exclusive: A look ahead with Mattel