New York Toy Fair Toy of the Year Awards

Published on: 19th February 2018

Fingerlings by WowWee and L.O.L. Surprise! by MGA Entertainment both won Toy of the Year Award.

The top playthings and most inspiring individuals from the toy industry were honoured on Friday evening at the 18th annual Toy of the Year Awards and Toy Industry Hall of Fame induction ceremony, with proceeds from the awards programme and event going towards The Toy Foundation’s work bringing millions of toys to millions of children in need. Hundreds of industry executives attended the gala, which took place at New York City’s legendary Ziegfeld Ballroom.

The big winners of the night were Fingerlings by WowWee and L.O.L. Surprise! by MGA Entertainment, which shared the distinguished Toy of the Year honour. Funko’s Mystery Minis won the People’s Choice award for gaining the most votes from consumers.

In total, awards were handed out in 17 categories:

  • Action Figure of the Year: Marvel Guardians of the Galaxy Dancing Groot Figure by Hasbro
  • Collectible of the Year: Fingerlings by WowWee USA
  • Construction Toy of the Year: Lego Star Wars BB-8 by Lego Systems
  • Creative Toy of the Year: Star Wars Droid Inventor Kit by LittleBits
  • Doll of the Year: Wonder Crew Superhero Will by PlayMonster
  • Game of the Year: Soggy Doggy by Spin Master
  • Infant/Toddler Toy of the Year: Teddy Ruxpin by Wicked Cool Toys
  • Innovative Toy of the Year: Rubie’s Jurassic World T-Rex Inflatable Costume by Rubie’s Costume Company
  • Licence of the Year: Star Wars by Disney Consumer Products & Interactive Media
  • Outdoor Toy of the Year: Bunch O Balloons Filler Soaker by Zuru
  • Playset Toy of the Year: Hot Wheels Super Ultimate Garage by Mattel
  • Plush of the Year: Disney Junior Minnie’s Walk and Play Puppy by Just Play Products
  • Preschool Toy of the Year: Paw Patrol My Size Lookout Tower by Spin Master
  • Rookie of the Year: Antsy Pants Build & Play Kits by Beach House Group
  • Specialty Toy of the Year: Lego Star Wars Millennium Falcon by Lego Systems
  • Tech Toy of the Year: Lego Boost Creative Toolbox by Lego Systems
  • Vehicle of the Year: Paw Patrol Sea Patroller by Spin Master

Steve Pasierb, president & CEO of The Toy Association, commented: “Known as the Oscars of the toy industry, the TOTY Awards celebrate the best and brightest people and products – all while raising vital funding for The Toy Foundation’s ongoing mission to bring help and joy to children in need. The 2018 collection of extraordinary TOTY finalists and winners has brought endless fun and learning to kids across the globe. The annual TOTY awards process serves as a testament to the toy community’s deep talent, entrepreneurialism, and innovation.”



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