YuMe has unveiled its brand-new range of Disney 100 Surprise Capsules to celebrate the landmark anniversary.
YuMe Toys
‘ celebratory Disney 100 Surprise Capsules are packed with hidden surprises that the company says will ‘wow’ Disney fans and families across the world wanting to celebrate the landmark anniversary. The range commemorates Disney’s most iconic and loved characters from its 100-year legacy.
YuMe expects retail demand for the range to be high since the collection appeals to Disney fans of all ages. The capsules will be available across all European and Middle Eastern markets, plus Israel and South Africa.
The own-brand, limited edition Surprise Capsules feature 24 iconic Disney 100 collectible characters, with a further four rare characters. Intended as a two-phase launch to engage both adults and children across the celebratory year, the Surprise Capsules will be released with Series 1 in January, followed by Series 2 in July.
Characters in the collection include Simba, Alice in Wonderland, Pinocchio, Dory, Snow White, Dumbo, Ariel, Donald Duck and Elsa. The first rare characters to be released in January are Mickey Mouse and Tinkerbell, followed by Buzz Lightyear and Minnie Mouse in Series 2.
Every capsule is packed with multiple surprises, including YuMe’s signature magical reveal clue cards, which hint at which mystery character is inside, and a beautifully sculpted 2.5” collectible figure lies hidden within each capsule. The consumer journey culminates in the transformation of the capsule into a platinum-finish pedestal designed to be collected, played with and cherished.
Ken Goodisson, commercial director, EMEA at YuMe Toys, commented: “To play a pivotal role in our industry, celebrating Disney’s once in a lifetime 100th anniversary milestone, is a real accolade for our award-winning surprise capsule ranges. Our product development team has done a fantastic job at encapsulating Disney’s 100 years of Wonder through this limited collection that’s simply stunning, both to play with and display.”
KAP Toys is the distributor for the line in the UK and Ireland, and will be exhibiting the collection at London Toy Fair on Stand UN66.
