The company took over Twitter last Friday with over 7m timeline deliveries during the hour-long event.

Running with the theme of STEM toys, Brainstorm’s social media activity focused on the many and varied educational products within its product portfolio, with parenting bloggers reviewing a wide range of products in the run up to the takeover.

Such was the success of the Twitter party, the hashtag #STEMChristmas trended UK-wide throughout the duration, peaking at number six nationally and never dropping lower than number seven on the trending Top Ten hashtags.

Debra Tiffany, marketing manager at Brainstorm, commented: “We know that the majority of parents always want to ensure that Father Christmas delivers at least one educational toy on Christmas Day and the Twitter takeover gave us the ideal platform to show the breadth of our STEM ranges and how wide their appeal is. It’s a hugely busy time of year and so to gain traction on a social platform that is constantly changing was brilliant to see and shows that STEM elements to a product are a key factor for parents when shopping for their children not just at Christmas but throughout the year.”

New products including See the World Through Other’s Eyes enjoyed the most engagement, as did the ever-popular StikBots range which Brainstorm will expand in 2020.