The campaign invites adults to see the world through a kid’s eyes.

Fisher-Price has debuted a new multi-year 360-degree campaign entitled Let’s Be Kids, which celebrates seeing the world as a kid does; with openness, optimism, humour and enthusiasm.

Let’s Be Kids includes a series of video spots that feature Fisher-Price toys from its almost 90-year history, including a hero 60-second brand anthem video starring actor John Goodman. John, cast as the classic farmer from Fisher-Price’s Little People collection, walks through a fantastical world amid a treasure trove of nostalgic characters inspired by toys such as the Chatter Phone and First Words Puppy. Additional spots focus on specific products and portray the magic of what a child is seeing and feeling when they’re engaged with a toy.

The campaign launched in the UK on Monday 25th November with a TV campaign supported by a weighty digital campaign across social media and mum-influencer talent. The campaign will run through 2020 as Fisher-Price leverages Let’s Be Kids during its 90th anniversary celebrations, which will span public relations, events, digital and retail moments.

Chuck Scothon, senior VP-general manager of Fisher-Price says the push is a multi-million-dollar investment that will run for years. “We needed to stay relevant, stay modern, and get people to feel the brand—not just be aware of the brand,” he commented.