Flair is celebrating the launch of a new girls’ brand later this month with the introduction of its new doll collection.

Launching at the end of January, Teenie Tiny Toes are new interactive dolls that are tiny enough to fit into the palm of a hand. Each doll has seven sensors that react to touch, motion or light; kids can tickle their tiny toes to bring them to life and discover how they sing, giggle, play games and more.

The launch will be driven by a full marketing calendar including TV advertising targeting girls 5-9, which will be supported with digital presence. Kids’ press will increase awareness, while a micro-influencer campaign will allow for additional coverage on Instagram and YouTube.

Magali Clouzet, Flair’s girls’ brand manager, commented: “Teenie Tiny Toes is packed with fun interactive features and offers something new to the girls dolls aisle. We look forward to bringing the brand to life for little girls across the UK.”

For more information about Teenie Tiny Toes and other girls brands in the Flair portfolio please call 0208 643 0320 or email sales@flair.co.uk.