Pre-school specialist Halilit has appointed Butterfly for PR across its full portfolio of award-winning baby and toddler brands.

The team, led by founder Kelly Jones, will work closely with the Halilit team to deliver a comprehensive consumer PR strategy including consumer PR, trade media and influencer relations across its many brands including Halilit, Taf Toys, Battat and Edushape.

The Halilit Music range is designed to encourage children to create fascinating sounds whilst developing their motor skills and social development, while the company’s Edushape range taps into the early discovery of colours, shapes and textures, offering a selection of products created to nurture a child’s natural sensory development through imagination and play. The Battat brand offers a collection of nostalgic favourites encouraging fun, laughter, play and development. Halilit also distributes on behalf of Taf Toys, an award-winning company whose range of stylish, innovative baby products promote ‘Easier Parenting’ by helping parents enjoy every moment of fun, love, care and excitement with their baby.

Halilit’s MD Judith Stark, commented: “We’ve known Kelly and Butterfly for several years and we are looking forward to working together. Butterfly’s PR expertise will support and maximise our own marketing efforts.”

Butterfly’s managing director, Kelly Jones, added: “We are thrilled to welcome Halilit to the Butterfly portfolio. We are completely in love with the range and see numerous benefits to parents from the innovative designs and sensory appeal – we are excited to get going.”