The promotion follows two months operating as interim managing director for the division.

Anna Knight has worked for Informa Markets (formerly UBM) for the past ten years, most recently as event director for Brand Licensing Europe, which will take place at ExceL London from 1st – 3rd October.

In her new role as vice president, Anna will continue to be responsible for the strategic and commercial performance of Brand Licensing Europe; Licensing Expo Las Vegas; the Licensing Leadership Summit, which is an annual executive conference that takes place in New York City, as well as the group’s media division, License Global. Anna will also work in partnership with Informa Markets Asia to develop Licensing Expo China and Licensing Expo Japan.

Informa Market’s North American president Rick McConnell commented: “We are delighted that Anna will be stepping up to take on the role of group vice president. She has done an amazing job of reinvigorating BLE over the last four years, smashing every target possible along the way. Over the last two months, she has proved that she knows this market inside out – and is incredibly well-connected and well-respected within it – and has really exciting and quite ground-breaking ideas for propelling the group forward, revolutionising the products within it and further cementing our position at the heart of the global licensing community.”