Toy World spoke to Jonny Taylor and Lauren Delord about the company’s plans to continue its upward trajectory in 2018.
Jazwares was one of the fastest-growing UK toy companies of 2017, with the stellar success of Fingerlings, along with established properties such as Minecraft and Roblox, propelling the company to new heights.
Following the Easter launch of Untamed by Fingerlings – a line of interactive dinosaurs that respond to touch and sounds – the company is turning its attention to Series 3 of Fingerlings, which will be released in September. New animals will make an appearance for autumn/winter, along with a line of pencil-topper sized Fingerlings monkeys to further drive the collectible appeal of the brand.
Jonny commented: “In the collectible space, product innovation is the key to success right now. Fingerlings is a perfect example; the range offers a huge amount of tech, play value and emotional interaction at a very sharp price point. In order to drive collectability we have introduced new colours, styles and exotic pets as well as play set environments. The original Fingerlings girls range focused on a nurturing play pattern, whereas Untamed is all about the idea of ‘ferocious at your fingertips.’”
Lauren added: Lauren: “We’re hugely excited about our new Hotel Transylvania range. The third movie will be launching in July, although it’s much more than a traditional movie franchise, as the movies provide tentpole events within the wider brand, where TV animation and video content are also the key drivers. We’ll be offering a broad range which covers all price points, from collectible figures up to a play set. We’ve had good support from retailers for the range; they recognise the quality of the product development and the fact that the property is backed by a strong, fully-rounded content plan.”
For more information on Jazwares’ plans for the rest of 2018 and beyond, click here to be taken to the full interview in the May issue of Toy World.